I:30:J We have been big enthusiasts of the Book, "The E-Myth" by Michael Gerber. There is a lot awareness that can absolutely assist small business owners to better understand their business and why they do what they do.
Early in the book, he explains concerning The Entrepreneur, The Manager and The Technician. These are three very different personas which can be inside each small business owner. The reason this is such a powerful principle for Couple Entrepreneurs, is that it further shows that a couple can be more successful running their business together than alone. We have described about comprehending the strengths and weaknesses of your partner to help make your business more effective. However it is also useful to further designate which of the character traits is stronger in each of you:
The Entrepreneur - this is the Thinker and the Visionary. In our case, this is Scott. The number of ideas that he comes up with is astounding! Many dinner conversations with friends, he is conjuring up a new service or product to take to market. Every small business needs this type of thinker because otherwise the business will get stale and not grow and mature with new thoughts, ideas and technologies. Just make sure that The Entrepreneur discusses the ideas with The Manager before acting on them. The most illogical business we ventured into was owning a restaurant - The Manager of us, Heidi, expressed the perils associated with that business, but we pursued it anyway. We struggled and eventually shut it down and sold it.
The Manager - this is the proverbial organizer. This person wants to visualize the actual business running. Making sure that everything has a place, that every job is detailed and can see the beginning and the end of the whole process. In our case, this is Heidi. Scott comes up with an idea for a business or a new system that we should try to improve our current businesses and Heidi critiques it. She asks all the hard questions, some people might infer this as being a downer, but Scott, The Entrepreneur understands that these questions should be asked and appreciates the "Devil's Advocate" approach. But she also respects that some of the visionary concepts need to be tried, even if every detail is not figured out in advance.
The Technician - this is the doer. Successful couple entrepreneurs share this part. If only one partner is the Technician, then that partner works himself or herself to the bone which enables you to resent the The Entrepreneur and The Manager. But you have to be mindful not to do the same tasks. For example, Scott operates with our web designer to create our Site, but I manage the content. Scott goes onto the home sites to meet with Subs; I talk to the different departments to ensure the process is moving forward. We often remind couple entrepreneurs to not duplicate efforts. A great analogy is mowing the lawn - you don't both have to push the mower, one can push the mower, the other can bag up the clippings.
As Michael Gerber describes in his book, in order for a small business to become successful, all 3 of these personalities needs to be included in every day actions. It is simple to get involved with the doing or the managing and forget to have perspective. It is good to read and learn and see vision, yet there has to be real creation. As couple entrepreneurs, you have got the fortune of spreading these personality traits with your partner. You will probably understand that you handle the other parts of your life in the same ways too.
Identify these types of personality traits in you and your partner and be thankful for the incredible value they collectively provide for your small business.
Early in the book, he explains concerning The Entrepreneur, The Manager and The Technician. These are three very different personas which can be inside each small business owner. The reason this is such a powerful principle for Couple Entrepreneurs, is that it further shows that a couple can be more successful running their business together than alone. We have described about comprehending the strengths and weaknesses of your partner to help make your business more effective. However it is also useful to further designate which of the character traits is stronger in each of you:
The Entrepreneur - this is the Thinker and the Visionary. In our case, this is Scott. The number of ideas that he comes up with is astounding! Many dinner conversations with friends, he is conjuring up a new service or product to take to market. Every small business needs this type of thinker because otherwise the business will get stale and not grow and mature with new thoughts, ideas and technologies. Just make sure that The Entrepreneur discusses the ideas with The Manager before acting on them. The most illogical business we ventured into was owning a restaurant - The Manager of us, Heidi, expressed the perils associated with that business, but we pursued it anyway. We struggled and eventually shut it down and sold it.
The Manager - this is the proverbial organizer. This person wants to visualize the actual business running. Making sure that everything has a place, that every job is detailed and can see the beginning and the end of the whole process. In our case, this is Heidi. Scott comes up with an idea for a business or a new system that we should try to improve our current businesses and Heidi critiques it. She asks all the hard questions, some people might infer this as being a downer, but Scott, The Entrepreneur understands that these questions should be asked and appreciates the "Devil's Advocate" approach. But she also respects that some of the visionary concepts need to be tried, even if every detail is not figured out in advance.
The Technician - this is the doer. Successful couple entrepreneurs share this part. If only one partner is the Technician, then that partner works himself or herself to the bone which enables you to resent the The Entrepreneur and The Manager. But you have to be mindful not to do the same tasks. For example, Scott operates with our web designer to create our Site, but I manage the content. Scott goes onto the home sites to meet with Subs; I talk to the different departments to ensure the process is moving forward. We often remind couple entrepreneurs to not duplicate efforts. A great analogy is mowing the lawn - you don't both have to push the mower, one can push the mower, the other can bag up the clippings.
As Michael Gerber describes in his book, in order for a small business to become successful, all 3 of these personalities needs to be included in every day actions. It is simple to get involved with the doing or the managing and forget to have perspective. It is good to read and learn and see vision, yet there has to be real creation. As couple entrepreneurs, you have got the fortune of spreading these personality traits with your partner. You will probably understand that you handle the other parts of your life in the same ways too.
Identify these types of personality traits in you and your partner and be thankful for the incredible value they collectively provide for your small business.
About the Author:
Scott and Heidi Shimberg are Serial Entrepreneurs who are actively studying business opportunities in the online/offline marketplace. Know Numis, and tell your friends, family and begin to have Hope too.
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