dimanche 28 juillet 2013

Three Overlooked Steps To Affiliate Marketing Success

By Russell Howe


Affiliate programs might promise to help you make money online easier than ever before but the truth is most people struggle to earn anything despite the potentially massive earnings their chosen company has to offer.

Despite the ever changing technological advances we make, the basic rules to become your own boss have not changed an awful lot over the years. In fact, today we are going to share three of those rules with you and also teach you why most affiliates completely overlook them. []

1. Marketing your business in the real world.

2. If you don't have a notepad, buy one today.

3. Study your products. Are they really as great as you tell people they are?

The most overlooked aspect of any affiliate program is offline marketing. Most affiliates don't even think about using offline resources to spread the word about their business opportunity. But there is an untapped audience out there of individuals who like the idea of being their own boss, yet don't have the confidence to go online and start looking.

Why do so many people ignore this method? Two reasons spring to mind immediately. First of all, many people have a fear of promoting their business in their local area. They liked the idea of having a business on the internet where there would be very little face-to-face interaction. Sadly, those individuals rarely get far in home business. The other reason is another common misconception. Many people wrongly believe that you need a ton of cash to promote a business offline.

Naturally, if you plan to purchase ad space on a billboard you can expect a large fee. But that's not what offline marketing actually is. There are very cheap methods available such as drop cards, fliers and business cards which have all stood the test of time and are used by tons of people with their own business in the offline world.

Very few affiliate programs understand just how lucrative offline marketing can be, but those who do take the time to understand it tend to generate fantastic results. For proof of that, you only have to look at the way opportunities such as Avon have grasped this method.

A notepad is probably the most important purchase you can make at the start of a journey like this. You'll have ideas at the strangest times. If you are out and about there is very little chance you are going to remember something which popped into your head, so ensure you have a means of being able to write something down quickly before you forget it. Some of the best ideas come to you when you least expect it.

If an idea comes to you while you are experiencing a busy period at your day job, what are the chances you will remember it when you get back home? Very slim.

Last but not least, study your products package. Are you purely with your affiliate program because of it's earnings potential? Is there little value to the products? The most important aspect of any opportunity is the products.

A company like Empower Network is a good example of this. Despite the affiliate plan being quite lucrative, it's certainly not breaking any new ground and there are potentially bigger earnings available elsewhere. Yet it was able to build a substantial reputation in the home business industry because it took time to focus on it's product line, retaining members and providing something useful to a certain niche.

If you can take today's three principles and apply them to your chosen home business program, you will notice that it becomes increasingly easier to make money online from now on. The three rules have worked for many years now and continue to yield results for those looking to become their own boss in 2012.




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